Meesho Success Story Revolutionising Social E-Commerce in India

Ritika Deshpande

Meesho Startup Story

Founded in 2015 by co-founders Vidit Aatrey and Sanjeev Barnwal and headquartered in Bangalore, Meesho aims at being one of the most reliable eCommerce and social commerce platforms for small businesses.

Whether you’re setting up your own store or want to start a reselling business, Meesho is just the right assistant for you to get started now with zero investment! 

Meesho also serves as a platform where buyers can choose from a wide range of 1,00,000+ cool products from 700+ different categories including women’s apparel and accessories, watches, jewellery, men’s fashion, electronics, beauty, home appliances and so much more.

Today, more than 11 crore customers from all over India buy from Meesho. All the offered products are shockingly inexpensive and are of amazing quality. You can buy a stunning t-shirt for as low as Rs. 140 with fantastic quality.

In simple terms, Meesho is an app that connects suppliers and resellers with customers, hence meeting the needs of all three.

Meesho became a unicorn startup in April 2021 and is valued at $4.9 billion as of September 2021. The platform has won several recognitions and some of them include India’s Most Innovative Company by Fast Company, Linkedin Top Startup of 2019 and 2020, and a lot more. 

Startup Story of Meesho Founders

Vidit Aatrey, CEO of Meesho and Sanjeev Barnwal, CTO of Meesho are alumni of IIT Delhi and they both have a B.Tech degree in Electrical Engineering. They were batchmates in college and continue to remain great friends throughout their entire entrepreneurial journey.

Co-founders of Meesho, Sanjeev Barnwal and Vidit Aatrey

Right around the year 2015, they started reflecting upon the fact that most of the businesses in India were small businesses and almost all of them were operating offline. These businesses were mainly independent, family-owned, unbranded and severely undervalued due to very low exposure.

Meesho stemmed from the hope to provide each and every small business with its own online store so that every business owner could manage their business more efficiently, expand their scope tremendously and gain the recognition that they’ve always deserved.

Meesho was hence created to empower small businesses. A few months after launching Meesho, they realised that it was primarily being used by women entrepreneurs who’d always wanted to succeed on their own terms.

In India, more than 70% of women after marriage either don’t work or drop out of the workforce. But a lot of them are ambitious and very educated and want to have some professional identity. Tens and millions of women will be able to come online, fulfil their dream of becoming an entrepreneur and start their businesses,” says Vidit. 

Why Meesho?

In a world where some women repeatedly get stuck in a loop of being identified solely as someone’s wife, someone’s mother or someone’s daughter, they struggle with having a well-established identity of their own and tend to lose their individuality.

Meesho encourages hundreds and thousands of women to embrace their own individuality through the power of entrepreneurship. 

How easy is selling online through Meesho?

If you wish to sell on Meesho, all you need to do is sign up and upload the necessary documents.

The next step would be to list all the products that you wish to sell, set an appropriate price, and well, you’re ready to sell whatever it is that you want to. It’s as easy as that. Meesho will take care of everything else for you. 

How Meesho reselling works?

Making money at home has never been more painless with Meesho reselling. You, as a reseller, have the liberty to choose freely from preexisting product catalogues of all the products that you wish to sell. Upon selecting them, you advertise them through social media apps like WhatsApp, Instagram, Facebook, etc.

You also get to set your own profit margin that you wish to receive. People wishing to buy the products would confirm their order and you just have to place the order on behalf of your customer and your job is done and dusted.

The customer gets their order hassle-free, the sellers get their well-deserved money, and you get a commission with every single sale you make.

Success Story of Meesho

Meesho has effectively managed to change the lives of millions of small businesses and entrepreneurs.

One of the greatest testimonials of this fact is the indelible story of Lavi Srivastava. From enduring the incredibly painful loss of her baby, not once but twice, dealing with severe depressive episodes, to successfully starting a reselling business, she couldn’t have been more of an inspirational figure to us.

She says that she’s been able to create a life that she loves living in and that she couldn’t have survived if it wasn’t for Meesho. She says, “If I am alive, it is only because of Meesho. It has given me a new life”. This is the kind of impact Meesho has created through their business.

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