Inspiring Story of Vineeta Singh, CEO of SUGAR Cosmetics and Shark Tank India Judge

Kavya Goswami

Vineeta Singh SUGAR Cosmetic Founder and CEO

Vineeta Singh, the co-founder and CEO of SUGAR Cosmetics, needs no introduction today. She has made her mark as a shark (judge) on the business reality TV show Shark Tank India

She is known for her influential role in the Indian business world for her premium cosmetic brand. A cosmetics brand of choice for strong, independent women who reject any boundaries or parameters they are being fit into.

Apart from having a strong academic background, Singh is also an athlete, who has run several marathons. Let’s get acquainted with the mesmerising entrepreneurial journey of our leading woman, Vineeta Singh.  

Beginning of the Journey

In 2001, Vineeta Singh completed her schooling at Delhi Public School, R.K. Puram, Delhi. Then she went to the Indian Institute of Technology, Madras to get her bachelor’s degree in Electrical Engineering.

Afterwards, she got into IIM Ahmedabad. In 2006, during her MBA studies, she was working at  Deutsche Bank as a summer intern and later on, was offered a job with an annual income of ₹1 crore, which she declined!

She was determined to become an entrepreneur, so she continued her efforts at first, in 2007, she founded her first startup with Quetzal, which focused on background verification checks for recruiters. However, it failed to succeed.

Then, she started her second venture with Fab-Bag, in 2012, which was a subscription platform that provided monthly deliveries of beauty products.

Then finally in 2015, came her cosmetics and personal care brand geared towards the Indian market. This was her third startup, that founded together with her husband Kaushik Mukherjee.

Startup Story of SUGAR Cosmetics

In 2015, when companies like Lakme, MAC, Maybelline and L’Oréal when already occupying a huge proportion of the Indian market, SUGAR was able to make its way in, because of its very niche of a cruelty-free collection, with strong low-poly attractive packaging high in quality.

It is a cosmetic and skincare brand that is committed to creating products that are a perfect fit for every Indian skin tone throughout the seasons and the year, which is a rare view. 

SUGAR is the cosmetics brand of choice for strong, independent women who reject any boundaries or parameters they are being fit into. Women who are ready to break the stereotypes, and to lead their lives on their terms.

A strong, independent woman, Vineeta, co-founder of SUGAR, is an inspiration to thousands of girls out there who dare to dream. SUGAR is a top premium quality brand which is available on a large scale and provides a wide of products within an affordable range.

The company’s product lines, minimalistic design and excellent marketing methods have hoisted the brand to the top of the list of Indian women’s preferences.

Today, in the Indian market, the SUGAR cosmetics and beauty products brand is competing with Nykaa cosmetics, Mamaearth, Plum and WOW skin. Today, these brands are top choices on the go-to list of Indian customers.

SUGAR cosmetic brand established by the artisans of German, Indian, Italian, American, and Korean cities, is presently winning across the spectrum. Revenues increased by a huge margin from INR 57 crores in 2020 to today when the company has secured the values at around ₹4,100 crores. The co-founder, Vineeta, holds a net worth of approximately ₹ 300 crore.

Today, Sugar has become India’s fastest-growing cosmetics brand. The company has over 2500 branded locations in over 130 cities and generates more than 600 crores in sales.

Vineeta is a strong independent women entrepreneur who has revolutionized the cosmetic industry, with her strength, perseverance and determination to achieve something, she knew she could. She is truly an ‘Ironwoman’ and a role model for all of us.

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