Shiprocket Startup Story of Simplifying E-Commerce Shipping in India

Ritika Deshpande

Shiprocket Startup Story

Shiprocket is one of India’s largest shipping software for eCommerce businesses. Whether you are a company that sells through Instagram and other social media platforms, or you have a large warehouse dedicated to your business, Shiprocket is here to handle everything related to shipping- from providing high-quality packaging material to shipping internationally, all in one single entity!

To simplify what Shiprocket does, it is essentially a shipping platform that determines the best courier service for your business with the help of Artificial Intelligence. It also offers advantages like warehousing [the process of storing goods for sale or distribution] printing shipping labels, integrated tracking, etc.

Founded by Saahil Goel, Vishesh Khurana, Gautam Kapoor, and Akshay Ghulati in 2017, Shiprocket is an AI-based logistics startup. [Logistics is the process of carrying out efficient storage of goods and transportation from a supplier to a consumer and is all about manufacturing, warehousing and transportation]

Headquartered in New Delhi, Shiprocket is a product of Bigfoot Retail Solutions Pvt. Ltd. and has recently entered the list of Unicorn Startups, making it India’s 106th unicorn with a valuation of over $1B. 

What Shiprocket offers?

For any eCommerce business, taking care of shipping orders can be an absolute nuisance. It consumes quite a bit of your valuable time that you’d rather put into perfecting other components of your business.

If you run an eCommerce business and struggle to ship your orders efficiently and quickly, Shiprocket is the perfect catalyst for you.

Shiprocket offers 12 products and services, each melting into a single cohesive solution in one single platform to solve all your shipping problems. It helps take over the tedious job of shipping and dealing with endless orders and leaves you focusing on your core business.

Shiprocket Fulfillment is a product that ensures same-day or next-day shipping. This product is guaranteed to help attract customers as they’re more inclined to buy products that offer one-day delivery. 

Their newest addition launched in June 2022 which calls itself a ‘comprehensive cross-border shipping solution’ is a shipping software called Shiprocket X which facilitates international shipping, allowing you to ship to more than 220 countries across the globe.

With faster delivery, minimum documentation, and easy integration with marketplaces like Amazon, international shipping has never been easier.

How Shiprocket functions its eCommerce Shipping Solutions?

Shiprocket is integrated with 17+ courier partners such as Dunzo, EcomExpress, Blue Dart, Delhivery, FedEx, etc., to help you reach your end goal- shipping with efficiency and ease. It makes it easy to ship your orders through multiple modes of transportation such as air, cargo, and road. It even supports hyperlocal deliveries.

In fact, Shiprocket has an app called SARAL, built exclusively for hyperlocal deliveries within a radius of 50 km. It also provides you with an integrated shipping rate calculator that helps you determine the cost of shipping beforehand.

In addition to this, Shiprocket offers one of the lowest shipping rates in the industry, starting at only Rs. 22/500g, giving users a big bang for their buck.

Along with these, Shiprocket offers products like Shiprocket Fulfilment, Shiprocket Packaging, Shiprocket Engage, Shiprocket Social, Rocketfuel, Fastrr, PostShip, Wigzo, etc., that work together seamlessly to your advantage.

Story of the Co-founders

Saahil Goel, CEO of Shiprocket, always knew he wanted to be an entrepreneur and invested a good amount of time in learning how to build companies. He graduated from the University of Pittsburgh Katz Graduate School of Business in 2009 with an MBA and MS degree and co-founded Bigfoot Retail Solutions Pvt in 2012. 

Shiprocket Co-founders Story
Co-founders of Shiprocket Akshay Ghulati, Vishesh Khurana, Saahil Goel and Gautam Kapoor

Gautam Kapoor, the COO of Shiprocket, is the creative brain behind the company and has extensive knowledge of B2B sales and logistics. He graduated from Western International University with a bachelor’s degree in Business Administration.

Vishesh Khurana is the Head of Growth of Shiprocket and is dedicated to concept development and is actively involved with top venture capitalists. He has a BBA from Amity Business School.

Akshay Ghulati has expertise in strategy and global expansion. He has an MBA from Harvard School of Business School. Prior to working with Shiprocket, he used to work at Amazon as a Senior Manager in the UK.

The idea and the inspiration

The driving force behind creating Shiprocket was the realization that India had millions of small business owners who were deprived of adequate online resources to scale up their businesses. This made them build the essential technology to offer them their own online presence.

The motivation was as simple as that, and they didn’t need to conduct extensive research to go through with the idea. “It just was something we had a strong conviction in,” says Saahil.

The company was conceptualized by Saahil and Gautam, making them the first co-founders. Six months into the journey, Vishesh joined them as a co-founder. Akshay joined Shiprocket in 2016 as the Chief Business Officer. Within 3-4 months, they already had a 200-page document ready which had their entire business model, and the rest is history.

Today, Shiprocked has empowered over 200k eCommerce sellers and carries out more than 200k shipments daily. It delivers packages to more than 70 million customers annually and is trusted by more than 100k brands including Samsung, Kellogg’s, Gillette, Relaxo, Mamaearth, Bodycare, and others.



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