Meta, the parent company of Facebook and Instagram, unveiled the largest-ever creator campaign for any ICC tournament ahead of the ICC Men’s Cricket World Cup 2023. As a part of their digital content rights partnership with ICC, Meta will be partnering with more than 500 creators to bring the tournament to life.
In India, it has handpicked 50 unique content creators to deliver immersive and behind-the-scenes content of the ICC Men’s Cricket World Cup to cricket fans globally on their platforms- Instagram, Facebook, WhatsApp and Threads.
The group of the selected 50 content creators called the ‘Super 50‘, will have exclusive access to the World Cup matches, to the field pre- and post-match, to commentators, to ambassadors, pre-match day ground access and more.
The creators have been selected from across India, so that every match will have a creator in attendance, covering it in their city and in their language.
“Cricket, and especially the World Cup, gets India’s love and attention. To give fans unprecedented access to matches, and give creators a chance to be discovered nationally, we’ve kicked off one of our largest creator campaigns for any sporting event to date,” said Paras Sharma, Director and Head of Content and Community Partnerships, Meta India.
“We’re glad to work with ICC on this and to have their support in unlocking the many social and fan experiences on our platforms. At the scale of this campaign, we’re hoping this revolutionizes the way cricket fans engage with the sport,” he added.
Apart from ‘Super 50’, where creators have exclusive access to various opportunities, there will be many other creators attending matches and sharing their experiences with their audiences.
These experiences will bring a flavour of them attending matches, but also of their city and the fan following that exists in their city. This will be shared across their Reels, WhatsApp Channels, Instagram Broadcast Channels and Threads.
