Yashraj Mukhate, famous for making songs with dialogues like ‘Rasode me kaun tha?‘, has collaborated with the chips brand Too Yumm for a jingle ‘Cup Laayega India‘ with cricketer Virat Kohli cheering for the ICC World Cup 2023.
Mukhate uploaded a video on his Instagram profile in partnership with Too Yumm where he can be seen introducing himself to Virat Kohli and Kohli having some fun in the first few seconds. Then Kohli asks him to sing the brand anthem of Too Yumm which goes like ‘Tagda ye vaar hai, Cricket se pyaar hai! Ab cup laayega, laayega, laayega India!‘
The last lines of the jingle, ‘Sabse aage India bhaag raha hai, Baaki sab to Chips maang raha hai‘ spoken by Virat Kohli, have been very well placed for the brand promotion and then Yashraj sings ‘India! India! Cup Laayega!‘.
This branded jingle has been made for a special campaign of Too Yumm cheering team India for the ICC World Cup scheduled to begin on 5 October 2023.
The video has been produced by Monk-E Studios, the video production unit of Monk Entertainment, a talent management agency based out of Mumbai. With this, Yashraj Mukhate has become the first digital creator to make a brand film with the famous cricketer, Virat Kohli.
Mukhate’s social media journey kickstarted with the ‘Rasode me kaun tha?‘ remixed reel, and now he is releasing his original songs and collaborating with different brands for their promotion with jingles and remixed reels. Currently, he has more than 2 million followers on Instagram and his popularity is growing day by day.
