YouTube’s creative ecosystem has contributed over ₹16,000 Crore to India’s GDP in 2022, according to a recent report by Oxford Economics. Assessing the economic, cultural, and societal impact of YouTube in India, the report finds YouTube supported over 7,50,000 full-time equivalent jobs.
Last year, the same kind of analysis by Oxford Economics reported that YouTube contributed over INR 10,000 Crore to India’s GDP in 2021. The creator economy is growing at a high rate every year enabling people to share content and make a living out of it.
Every day, Indians turn to YouTube to learn new skills, connect with others, and enrich their lives. It also provides a platform for a diverse range of content creators to share their interests and passions with audiences within India and beyond, creating opportunities to build new careers and businesses.
As per the ‘YouTube’s Impact in India‘ report, more than 700,000 creators and partners receive income linked to their YouTube presence. Not only that, more than 1.2 million creators and partners employ other people to work on their YouTube channels eventually leading to employment generation.
YouTube is the leading video platform in the world, and 94% of users report using it to gather information and knowledge. More than 1 in 3 users have searched for news on YouTube. Of those, 73% agree that they can find news information from credible, trusted sources on YouTube.
The report prepared in collaboration with YouTube finds that many people use the platform to learn new skills and grow in their lives. 86% of teachers who use YouTube agree that YouTube provides access to educational content that students would not otherwise have.
YouTube’s equitable access gives a voice to creators of all backgrounds and communities across India, empowering them to share their culture, knowledge, and life experiences. 80% of creators agree that they want to use the influence they discovered on YouTube to make a positive impact on society.
Here are some of the other important findings of the report, Assessing the Economic, Cultural, and Societal Impact of YouTube in India in 2022.
- 2 in 3 creators in India who earn money from YouTube agree that YouTube is their primary source of revenue.
- 91% of users report they learn how to fix practical problems on YouTube.
- 76% of creators who earn money from YouTube agree that YouTube helps them export their content to international audiences they wouldn’t otherwise have access to.
- 2 of 3 MSMEs with a YouTube channel agree that YouTube played a role in helping them grow their revenue.
- 93% of media and music companies with a YouTube channel agree that YouTube is critical to breaking new artists and/or music.
- More than 1 in 3 users have searched for health information on YouTube. Of these, 79% agree that they have found health information from credible, trusted sources on YouTube.
- 92% of parents who use YouTube agree that YouTube (or YouTube Kids for children under 13) provides quality content for their children’s learning and/or entertainment.
- 87% of users agree that with YouTube they can hear from diverse communities and/or cultures from around the world.
