Mountain Dew Partners with BeerBiceps for ‘Darr Ke Aage Jeet Hai’ Stories on TRS Podcast

Hemant Kumar

BeerBiceps Mountain Dew Collaboration The Ranveer Show

The famous soft drink brand, Mountain Dew has partnered with one of the most famous YouTubers in India, Ranveer Allahbadia, better known as BeerBiceps to share ‘Darr Ke Aage Jeet Hai‘ stories of those who left their fear behind and achieved victory.

This collaboration will bring 16 guests on Allahbadia’s podcast, The Ranveer Show (TRS) Hindi where famous personalities like Kapil Dev, Yuvraj Singh, Mary Kom, Rapper KR$NA, Chef Vikas Khanna and others will share their inspiring journeys and success stories.

Sharing a video about this announcement on YouTube and Instagram, Ranveer said, “You are not ready for the next 16 podcast episodes coming your way. One of the biggest phases of my career till date. Took HIMMAT (bravery) to get past all the possible DARR (fears) I felt over my career. But, The Ranveer Show is here to stay. We are going to keep going from strength to strength.

The 16 legends featuring in this campaign of Mountain Dew India have fought with their fears and today they are successful in their own fields. Their stories are so inspiring and soon they will be premiering on BeerBiceps’ podcast, The Ranveer Show Hindi.

It seems to be a good influencer marketing strategy for Mountain Dew India to share the stories of people with a ‘Darr Ke Aage Jeet Hai‘ mentality keeping their brand positioning as it is. This is the time of digital celebrities and some brands have become experienced in harnessing the potential of their social media reach.

In this announcement video of the partnership, Ranveer Allahbadia can be seen relating the brand positioning of the campaign to his personal story and telling the audience how the stories of the upcoming guests on his podcast will inspire them.

I too had a lot of fear in life. Fear of failure, fear of rejection, fear of self-doubt. Created more than 500 podcasts. At the same time, I learnt about the truth of life from 500 people. Accept the fear. Stare into the eyes of fear. And say it openly. Accept it openly. Darr ke aage jeet hai,” he said in the video.

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