Content creation on YouTube is a dynamic thing as trends come and go every other day. If you have a YouTube channel with a good number of subscribers, then attracting more new viewers is also a tedious task.
With millions of channels competing for attention, it becomes a bit hard after some time to gain new subscribers and keep on getting new viewers.
It seems that the journey from 0 to 1 is easy on YouTube, but the journey from 1 to 2 is where most of the channels suffer to stand out as more new creators join the bandwagon.
Here, you will get to know some of the proven strategies to attract new viewers to your YouTube channel while retaining the attention of the subscribed audience.
Whether you’re a seasoned YouTuber or just an aspiring creator, these strategies will help you captivate the attention of a wider audience.
1. Create SEO-friendly Videos
YouTube is the 2nd largest search engine just after Google. Think of even yourself, whenever you have to know about something you might have been also searching on YouTube.
If you create videos that are optimised as per SEO (Search Engine Optimization) tactics, then your videos will also show up whenever anyone searches for the topic on which your videos are based.
Making SEO-friendly videos is one of the best ways to attract new viewers and make them your channel’s subscribers with the quality of the videos.
Whatever niche you’re creating videos about, you can make some how-to videos as these are often searched on YouTube. Write the video titles, descriptions and tags with the proper keywords of your video topic and your videos might show up in the search pages.
You might have also noticed that some YouTube videos show up on Google search result pages. If your video topics are widely searched then they can also be viewed from there eventually attracting new viewers to your channel.
2. Target Adjacent Audiences
Every type of content on YouTube has an audience, and some topics that are somewhat related to each other have some percentage of a similar audience. You can target the adjacent audience to attract new viewers on your YouTube channel.
Let’s say, you create videos on professional bodybuilding; then you can make some fitness videos for normal people who don’t want to be a bodybuilder but just want to become fit and healthy.
This way you can attract normal people to your YouTube channel and some of them might end up becoming your subscribers and watch professional bodybuilding videos.
Whatever be your content niche, think of some adjacent topic that is related to your main content and try to make videos on that. It’s a great way to keep reaching a new audience and accelerate the growth of the channel.
3. Get Ideas from YouTube Analytics
YouTube Analytics is a very important learning destination for every YouTuber as it shows you every other data about your channel. It shows the most popular videos, average watch time, impressions, click-through rate (CTR), revenue, comments, demographics and many other data.
If you don’t know much about how to use YouTube Analytics, first go through every other option in the analytics and dig deeper into what important data you can use to grow your channel and reach more people.
Whatever videos are your best-performing ones, think about the reason why they performed so well. If they are about a specific topic then create more videos on the same topic considering the latest trends on YouTube.
YouTube Analytics can be accessed through YouTube Studio on a desktop through YouTube’s website as well as its mobile app that you can download from the Google Play Store.
Also Read: Top 5 Ways to Earn Money from YouTube
4. Experiment with New Formats and Topics
If you keep creating the same type of content, your existing viewers may find it monotonous and you as a creator may also sometimes feel creative burnout. So you should always try some new video formats and go with the trends.
Experimenting with new topics keeps your viewers engaged as they watch something new and different from your usual videos. New formats may also reach a newer set of audience and they might like your content and subscribe to your channel.
Let’s say, you’re a lifestyle vlogger then you can also explore fashion week; if you’re a food creator cooking different recipes then you can also review a new restaurant or food trends. You can also play with different video formats like short videos, how-to videos, cinematic vlogs and others.
5. Create Viewer-friendly Titles and Thumbnails
If you want to attract new viewers to your YouTube channel, learn to write proper titles in your videos so that new people who don’t even know you will also click on the video if suggested on their feed.
The same goes for thumbnails. Design your thumbnail making it attractive for even a new person who has not watched your video before as a thumbnail is the first thing people see when a video is shown on the YouTube feed.
For example, a video title like “Today Is My Birthday” might appeal to your existing subscribers but not your new viewers. So think of some creative titles and thumbnails that even new people will click on your videos.
