Becoming a YouTuber has nowadays become a dream for most of the youngsters. They think that video creators on YouTube make a lot of money also getting name and fame. But do you know what are the ways through which YouTubers earn money online from their videos? In this article, you are going to learn about the 5 proven ways to make money from a YouTube channel that most content creators use in their videos as well.
5 Ways to Earn Money from YouTube
To earn money online from a YouTube channel, you have to first understand the concept of monetising your channel. And for that, your videos need to be watched by a good number of people. More the number of viewers, you can show advertisements to more people or sell your products to more people and this way you can make more money from your YouTube channel.
If your videos don’t get many viewers then it’s very difficult to earn money even to meet the video production costs. But if your videos are watched by thousands or millions of people, then there are myriad ways to earn money from a YouTube channel. And some of the most popular ways are discussed here.
1. YouTube Partner Program
YouTube has a partner program through which advertisements will be shown in your videos and for that YouTube will pay you on the basis of how many views your videos get.
This program is popularly known as the monetization program through which skippable and non-skippable ads are shown in your videos. To be accepted in this program, your channel needs to meet some threshold of subscribers and views.
There are two eligibility criteria for the YouTube Partner Program (YPP). Either you get 1,000 subscribers with 4,000 valid public watch hours in the past 12 months or get 1,000 subscribers with 10 million valid public Shorts views in the past 90 days.
You can apply for YPP from your channel’s Studio Dashboard and upon getting selected for this program, advertisements will be shown in your videos and you’ll be getting paid for that.
It is the very first earning source of almost every YouTuber and the earning is based on the type of content you create and the number of views your videos get. Usually, it is around $1 for every 1000-5000 views depending on the category of videos and type of advertisements shown.
Earnings from YPP may seem to be low, but for anyone starting to create videos, it is a good way to see some revenue being generated by uploading videos. As your channel grows, the earnings also increase and you can also make good money out of this YPP program.
2. Brand Sponsorships
If your videos get a good number of views, then many brands will approach you to promote their products and services paying you a good amount of money.
You might have noticed many YouTube creators promoting different brands putting a link in their video descriptions. These are all branded content where creators are paid to talk about the brands in their videos.
For most YouTubers, brand sponsorships make the major share of their revenue, even exceeding the earnings from the YouTube Partner Program.
If your videos get around 100K views, then you can easily get 1 lakh rupees for promoting any brand in your videos. There are many creators who even charge 10-20 lakh rupees for just 10-20 seconds of brand integration in their videos. So it’s the best way to make money online from a YouTube channel where you get paid very well.
3. Affiliate Marketing
Affiliate marketing is another great way to earn money online from a YouTube channel where you just recommend a product or service to your viewers and you get a commission for every sale done through your provided link in the description.
Let’s say, you are making a video about the Canon M50 camera then you can easily create an affiliate link of the camera from Amazon and put that link in your video description. And if anyone buys that camera after clicking the link in your video, then you will get some commission from Amazon.
The best thing about affiliate marketing is that the person who is buying through your affiliate link will not have to pay anything extra, and Amazon or any other affiliate program will pay you (the publisher) a commission from their own side. So it’s a great way to make some money from your fanbase where they get to know about the best products and you also earn some money out of your recommendations.
4. Sell Your Own Products
If your channel gets lakhs of viewers, that means you have a great distribution. You can utilise this distribution to sell your own products or services and make a good amount of money.
Think for a moment; when you place advertisements or brand promotions in your videos, you’re getting paid only for the distribution you have because of the number of your subscribers. When you will use that to promote your own products then you can make even more money in comparison to promoting others.
Not only physical products, you can also sell digital products like e-books, online courses, SaaS products, consulting services and many other things.
You might have seen many YouTubers launching their merchandise to sell t-shirts and other things. That’s also a great way to monetize your fanbase and earn money by selling your own products.
5. Direct Support from Subscribers
If you create some really great videos, then there will be millions of people to support you financially. You can create a membership service for superfans and ask them to pay some amount monthly in return for some exclusive service provided to them like monthly live streams, Q&A sessions, video suggestions and others.
YouTube has also launched a membership feature through which viewers can JOIN your channel membership and pay you some amount monthly. Many creators also use third-party membership platforms like Patreon, BuyMeaCoffee, TagMango and others so that they can have an earning source independent of YouTube.
There are many YouTube creators who also just provide their bank account details and UPI address and ask their viewers to support them with any amount they are capable of. It is also a good way to get some support from the people for whom you create videos. And if people find your videos helpful and valuable, then they will surely support your work and you can be financially sound and focus on creating videos.