YourFoodLab and Monk Entertainment won the YouTube Works Awards 2023 in the ‘Brand x Creators‘ category for its branded show ‘Chef it Up‘ Season 1 presented by the online meat delivery e-commerce, Licious.
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year. It has categories like Masterful Media Planning, Local Connection, Big Screen Bigger Results, Force For Good, Multiformat Storytelling, Brands X Creators, Tech Meets Creative and Grand Prix.
Last year in August, Sanjyot Keer of the popular cooking channel YourFoodLab aired the first season of his digital show ‘Chef it Up’ in partnership with Licious where he invited some of his fellow creators to recreate some of his recipes along with him.
Niharika NM, Mythpat, The Bong Guy and Rahul Dua tried to cook Prawns Ghee Roast, Kaala Mutton Tacos, Mini Fish Kathi Rolls, and Butter Chicken Momos respectively along with Sanjyot Keer, and all the episodes of this series got millions of views and it proved to be a great YouTube campaign for the online meat delivery brand, Licious.
This show was produced in collaboration with Monk Entertainment, a talent management agency co-founded by Viraj Seth and popular YouTuber Ranveer Allahbadia, so Monk Entertainment and YourFoodLab both won the YouTube Works Awards 2023 in the ‘Brand x Creators‘ category.
“Got home our 2nd YouTube Works Award last night. So so pumped to be working on building more digital shows now more than ever,” said Viraj Seth, co-founder and CEO of Monk Entertainment.
“Having a partner like Sanjyot Keer makes most of this journey easy. He is one of the most professional and diligent creators I’ve ever worked with,” he added.
Sanjyot Keer, founder and owner of YourFoodLab, also shared this moment on his social media profiles saying, “Always wanted to build a digital show of our own & it started with Chef it Up Season 1, a one of its kind digital food entertainment show which has got so much love from all of you!“
