Niharika, famously known as Niharika NM, is an Indian YouTuber, Instagram content creator, and social media marketing strategist. Known for creating lighthearted, relatable, witty, and humorous videos that are guaranteed to make Gen Z laugh, she’s not your typical YouTuber.
Part of the reason her content is so enticing is the high degree of relatability in her videos. They are particularly targeted toward adolescents and young adults but everyone is welcome to be part of her community.
She rose to fame during the pandemic when everyone needed a bit of escaping from their mundane and emotionally challenging lives. People sought assurance and dependability in her videos when times were full of despair.
Biography of Niharika NM
Niharika was born in Chennai, Tamil Nadu and she has an engineering degree in Computer Science from B.M.S College of Engineering, Bangalore. However, her take on education brings out the harsh realities of the Indian education system.
“Education as a concept was introduced to me as a rat race and all my life I’ve been taught that if I wanted to be successful in life, I needed to have exceptional grades and that obtaining well-paying jobs needed good grades,” she says.
She was indoctrinated into thinking this way her whole life, and thus was pressured to pursue IIT after scoring impressive marks in 10th grade.
She wanted to drop out the minute she enrolled in JEE coaching classes. Afraid that she’d waste the resources her parents had put into her education, she ended up not saying anything to them and was forced to continue carrying the burden for 2 whole years but didn’t get into IIT.
She says that our education system prioritizes grades over actual learning. “There’s so much pressure put on us to perform better than the rest that it almost feels like we can’t breathe.” We feel you, Niharika.
Consequently, she enrolled in an engineering college and started her engineering degree. It’s evident that she’s not against the idea of education and knowledge, but it’s just the way that it has been imparted to us that really bugs her and frankly, the rest of us too.
She believes that primary education is truly important no matter what you do, as it grooms you and makes you more disciplined. She’s also done her MBA in Digital Marketing and Entertainment from Chapman University, California.
Content Creation Journey
Growing up, Niharika was always a bubbly and energetic kid. She always used to make her friends laugh and she herself used to laugh at her own jokes quite a lot!
Her friends pushed her to start a YouTube channel and she thought it was a great idea. Therefore she hopped onto youtube because it seemed a lot of fun and she had absolutely nothing to lose.
Being a second-year college student, she found a way to express herself through her videos. She uploaded her first video on 4th July 2016 named ‘Types of People on Birthdays’. Her content creation journey kicked off from then. Since then, she’s been balancing her studies with creating content which has been a struggle but she’s pushing through it.
And as for now, she’s sticking to making short and trendy video content such as Instagram reels and YouTube shorts.
YouTube and Online Hate
When she uploaded her first youtube Creators for Change video back in 2017, she received a lot of hate from middle-aged men who left excessively hurtful remarks in the comments, compelling her to turn the comments section off.
This definitely took a toll on her mental health but she eventually chose to disregard the ignorant haters.
Success Story of Niharika NM
Niharika NM has a huge online following, 3.1 Million on Instagram and 1.9 Million on YouTube. She has also collaborated with some of the most successful actors and actresses like Priyanka Chopra, Ajay Devgn, Shahid Kapoor, Mahesh Babu, Vijay Deverakonda, and Rocking Star Yash.
She was also the youngest creator selected amongst 50 other creators globally for YouTube’s Creators for Change social campaign. For the campaign, she created content to stand up to social issues such as hate speech, xenophobia, genocide, etc.
She also made her red carpet debut for World Influencer Blogger Awards at the Festival de Cannes 2022, an International Film Festival held in France. And she has also received many awards for her work in content creation. We truly hope that she continues to cheer us up through her ever-shining content!