Udaipur-based fashion e-commerce brand, Beyoung announced YouTuber Bhuvan Bam as its first brand ambassador. This collaboration comes with a campaign ‘Ab Bano Roz Stylish‘ to attract the youth followers of the popular social media influencer to Beyoung’s trendy clothing line.
Sharing a promotional video on Instagram, Bhuvan Bam wrote, “Basic styles se latest fashion tak, sab Beyoung pe milega. Toh doston, mujhe toh mera Everyday Fashion Partner mil gaya, ab aapki bari“.
This collaboration seeks to merge Bhuvan Bam’s distinctive fashion sense with Beyoung’s dynamic collection that represents the young souls by acting as a replica of their thoughts, personalities, and choices.
“The brand’s commitment to innovation truly shines in their approach to fashion and their style range is a must for everyday fashion,” Bam added commenting on this collaboration.
Shivam Soni, founder and CEO of Beyoung, said, “This partnership is all about mixing creativity, style, and relatability to inspire young folks, set fashion trends, and make fashion accessible to everyone. We’re excited to have you join us in this journey as we team up to help you show your personal style every day.“
Founded by Shivam, Shivani Soni, Sakshi Soni and Shankar Mali in 2018, Beyoung is a VC-backed fashion brand that caters to youths with its clothing line of shirts, t-shirts, joggers, chinos, jeans and pants.
Earlier this year in April, it raised Rs 40 crore from revenue-based financing startup, Klub for geographical expansion, marketing and logistics improvements. This collaboration with the YouTube star, Bhuvam Bam seems to be an effort towards utilising this funding in influencer marketing.
